Reshape Your Beliefs and Unlock Your True Potential with Nir Eyal

What if the only thing standing between you and the seemingly impossible…was belief? This is the question posed by bestselling author Nir Eyal in his new work, Beyond Belief. Most of your limits aren’t physical. They’re psychological. In Beyond Belief, Nir Eyal reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do—and how to replace them with beliefs that unlock your true potential.

Grounded in neuroscience, psychology, and unforgettable case studies, Eyal introduces the Three Powers of Belief: Attention, Anticipation, and Agency. Mastering these powers transforms how you see challenges, feel about the future, and act when it matters most. If you’ve ever quit too soon, stalled in your career, or sabotaged your own goals, this book gives you the science and the system to go further than you thought possible.